MA in Marketing

Program Coordinator
Dr. Avtandil Gagnidze
Programme Advantages
With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support;  
Student’s exchange
MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen.
Career Opportunities
A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of  market economy and competitive environment.  
Admission to the Programme 
A person is admitted to the programme if:
  • He/she holds a BA or its equivalent diploma
  • Passes B Type test of  Unified National Exams for Masters (for Georgian citizens)
  • Passes the university internal exams in specialty and English language
  • Those candidates who have international English language certificate equivalent to B2 level (TOEFL IBT, IELTS and FCE) are not required to take the exam in English language,if according to the program admission requirements English language is considered as a foreign language.

  • Those candidates who have graduated from educational program (instruction language – English) during last three years and their GPA is at least 75 (out of 100) or 3(out of 4), are free from passing English language examination.

Admission of International Students due to the link 
Language of Instruction: English
Programme Duration: 2 years (120 ECTS)
Awarded Qualification: Master of  Business Administration in Marketing
Tuition fee for Georgian citizens: 4500 GEL
Tuition fee for international students: 2500 USD
  • -20% A master’s student, who will register at IBSU between 21 August - 4 September 2017.
  • -15% Siblings;
For detailed information please contact:
Phone: (+995 32) 2595005/06/07 
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

    Study Plan

Obligatory Courses

·         Business Research Methods

·         Managerial Economics

·         Quantitative Analysis for Managers

.          Marketing Research

·         Qualitative Marketing Research

·         Marketing Intelligence Theory and Practice

·         Marketing Plan and Analysis

.         Advertising and Public Relations

·         Holistic Marketing

·         Promotion and Advertising

.         Branding Methods 


Elective Courses

·         Marketing Cases and Analysis

·         Social Marketing Advanced Course Cases and Analysis

·         Advanced Project Management

·         IT in Business

·         Public Relations Cases and Analysis

·         Branding Advanced Course Cases and Analysis

.       Strategic Management Cases and Analysis