Master's Program in Marketing

Program Coordinator

Prof. Dr. Avtandil Gagnidze

E-mail : This email address is being protected from spambots. You need JavaScript enabled to view it.

Program Description

The goal of the Master of Business Administration in Marketing program is to prepare competent specialists with theoretical knowledge and practical skills of marketing  management, scientific research and creative skills. The task of the program is to prepare specialists who have deep and systemic knowledge in the fields of Business and Marketing. In addition to theoretical courses, courses include interactive seminars and trainings, presentations and group work, that will make it easier for the Master to analyze the theoretical and practical problems  in real business-sensitivity and marketing. Students' aspirations and desires, international trends of business and  industry development and specifics of our country are taken into consideration in the teaching process.

The task of the program is to get closer to student practice as internships in the private and public sector organizations, as well as various forms of active cooperation with professional circles. For this purpose, in addition to other activities in the program, the relations with the business sector are envisaged, with which the University has signed memorandums on mutual cooperation.

Program Advantages
With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support;  
Student exchange
MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen.
Career Opportunities
A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of  market economy and competitive environment.  
Admission to the Program 
A Person is Admitted to the Program if:
  • He/she holds a BA or its equivalent diploma
  • Passes B Type test of  Unified National Exams for Masters (for Georgian citizens)
  • Passes the university internal exams in specialty and English language
  • Those candidates who have international English language certificate equivalent to B2 level (TOEFL IBT, IELTS and FCE) are not required to take the exam in English language,if according to the program admission requirements English language is considered as a foreign language.

  • Those candidates who have graduated from educational program (instruction language – English) during last three years and their GPA is at least 75 (out of 100) or 3(out of 4), are free from passing English language examination.

Admission of International Students:
Language of Instruction: English
Programme Duration: 2 years (120 ECTS)
Awarded Qualification: Master of  Business Administration in Marketing
Tuition Fee for Georgian Citizens: 4500 GEL
Tuition Fee for International Students: 3000 USD
  • -20% A master’s student, who will register at IBSU between 27 August - 10 September 2018.
  • -15% Siblings;
For detailed information please contact:
Phone: (+995 32) 2595005/06/07 (315)
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.